Catalysis Brand Site

I devised 3 animated sketches for a new Catalysis "microsite," a tool to be used internally for brand guidance. After developing multiple wireframes, my team decided to focus on using side scrolling as one of the site's main components as an exercise in exploring new possibilities. Here, side scrolling is utilized within three different art directions.

The final selection was refined by eliminating any hidden menus, leaving the site open for discovery. Scroll to the last video to view a mockup tour.

Creative Director: Rick Goral // Developer: Sean Swidler // Agency: Catalysis