Bloc 2.0
The Bloc LA is a open-air plaza in downtown Los Angeles, hosting retail and office space alike. In order to revitalize their brand, I helped develop the artistic direction for "Bloc 2.0." This identity is characterized by a bold use of color to make the primary message pop. Short copy and evocative imagery are the brand's main focus. Secondary techniques include background imagery and transparent graphics that add dimension to the space.
Art Director: Marni Burns // Copy: Glenn Porter // Agency: Seed Agency
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The Bloc Homepage
The Bloc Office Leasing Page
The Bloc "Coming Soon" Page
The Bloc Sponsor Page
Social Media Graphic Palettes, exploring color and placement
The Bloc Instagram, featuring colorful graphics
The Bloc Email Blasts, for brokers and shoppers
The Bloc Email Blasts, for subscribers
The Bloc Facebook Cover Art, with variations
Facebook Post, featuring environmental typography on site
The Bloc Event Calendar, part 1 of 3 in Seed Agency's marketing system for the client
The Bloc Newsletter, part 2 of 3 in Seed Agency's marketing system for the client
