Bloc 2.0

The Bloc LA is a open-air plaza in downtown Los Angeles, hosting retail and office space alike. In order to revitalize their brand, I helped develop the artistic direction for "Bloc 2.0." This identity is characterized by a bold use of color to make the primary message pop. Short copy and evocative imagery are the brand's main focus. Secondary techniques include background imagery and transparent graphics that add dimension to the space.

Art Director: Marni Burns // Copy: Glenn Porter // Agency: Seed Agency